This reminds your employees that this is email is explicitly FOR THEM versus a standard internal email riddled with bcc’s. You should include your logo with a clear notification that this is “A private company newsletter for members of the team”. Create your account today!įirst let’s cover the basics of this section. The Company Newsletter PLUS many more are all pre-loaded into your account. What you say here is going to dictate whether someone actually reads the email and gets value from it. This is arguably the most important part of your company newsletter. We’ll dive deep into each section down below □ Section 1: Welcome & “What’s Inside” The Perfect Company Newsletter has five key sections: Internally marketing to your employees is as hard if not harder than marketing to your customers & prospects.Ī great email subject line that primes the open is a way to make sure your company newsletter isn’t lost in the morning email purge. You need to pick a GREAT subject line.Use images of the team, screen shots from zoom calls, meeting deck images, etc… Stick to images and text to make consumption as easy as possible.Īnd don’t use any cartoons or stock images, this is your chance to build a sense of community. Keep it simple! Company newsletters don’t need to be an overly designed artistic expression.If you’re sending the CEO Update Template to your employees, you’re going to want to shift up some of the email content to ensure it’s not too repetitive. Send the email weekly, on schedule, and in conjunction with other internal emails.Make sure the email is sent from someone at the organization! Don’t send it from the company or as a ‘Do Not Reply’, you want to make sure the email feels personal and can spark conversation.You name your newsletter because it makes it more than just another email and is a more tangible “thing” that stands out in the inbox. At The Scalable Company, their newsletter is called Inside Scalable. So how do you meet BOTH goals? You need to make the email feel special and get them to actually open the company newsletter. Most companies focus on the first goal and just send a laundry list of “stuff” to their team but forget that people want to feel connected & engaged. The second, less obvious goal, is to create a better connection with your employees through meaningful and personal engagement. The first and primary goal for a company newsletter is to keep your employees informed about what’s going on at the company. There are two main goals to every company newsletter, one is obvious and the other is a little less obvious. Company Newsletter Template Overview The company newsletter template PLUS many more are all pre-loaded into your account. Want to scroll through this template? Click here to take a closer look. We’re going to cover what makes a great company newsletter that your employees look forward to week after week. So it’s time to build a better communication strategy starting with better company newsletter. ![]() It’s harder than ever to keep your team feeling connected, informed, and engaged. Since the pandemic, the percentage of remote employees doubled from 31% to 62% AND 74% of companies are reporting they plan to permanently shift to remote work. Not buying this? Well here are some numbers that prove internal communication is more important than ever. This is why EVERY company needs a company newsletter that they send out each and every week. If you are just leaving your team leads and managers to communicate important information you’re missing some serious internal marketing opportunities. Sure, we talk to them differently but we have to continue the meaningful conversations. …when we acquire new customers, we don’t (or know we shouldn’t) stop marketing to them. Why are internal newsletters so important? Well… Click here to check out this template.Ĭompany newsletters are the most important part of any internal communication strategy and that’s why we created The Perfect Company Newsletter Template! You can get this template and more when you create a Recess account. Trying to write anything is tough when you’re staring at blank page.
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